Innit

As Creative Director at Innit, I led design and creative strategy for a platform that connects food, health and commerce through intelligent, human-centered design. I built the creative foundation across brand, product and marketing, defining the visual language and UX for personalized nutrition and meal planning, health and wellness tracking and insights and smart real-time shopping.

Design and creative strategy at Innit centered on transforming proprietary data systems and AI-driven insights into clear, engaging experiences. The creative framework unified brand, product and marketing under a single vision, turning complex food and health data into a cohesive platform connecting science, behavior and design.

A unified design system aligned brand and product across the Innit ecosystem. Built for scale, it supported the core platform, partner integrations and companion apps through shared components, typography, color and interaction patterns. The system simplified complex information, improved accessibility and created consistency across every experience, becoming the foundation for how Innit designs, builds and evolves products.

The core experience connects recipes, nutrition and commerce, allowing users to discover personalized meals and shop ingredients through partners like Walmart, Instacart and local grocers.

Powered by the same platform, What’s Innit lets users photograph a meal to generate a recipe with nutrition details and dietary substitutions, while Agir pour le Cœur helps women manage hypertension through guided nutrition, connected health tracking and daily insights. Together, these experiences demonstrate how thoughtful design and a unified system can make personalized nutrition simple, scalable and actionable.

Through design leadership and creative strategy, Innit established itself as a pioneer in connected food and health innovation. The platform and its companion apps demonstrated how proprietary data and AI could be transformed through design into meaningful, everyday tools that help people make smarter food choices while enabling partners like Nestlé, Roche, Walmart and H-E-B to deliver personalized experiences at scale.