REX is a digital platform and full-service real estate brokerage built to disrupt the traditional brokerage model. Led all creative efforts and strategy across the organization, from a single offering in one geography, to a full-suite of services in over a dozen geos across the country
REX
A New Way to Real Estate
Establishing the Mood
Moodboarding is a crucial step in establishing the concepts, aesthetics, tone and narrative.
Crafting the Brand Personality
Assembling the visual language with sketching, photography and video elements.
Brand Identity, Colors and Iconography
Elements
Style Guide
Building a Better Real Estate Experience
As a completely new brand, the challenges were vast in establishing trust and expertise while competing with the traditional real estate model. My process was to build the brand holistically and iteratively.
Web + Product
REX began with a single service offering of a seller-based transactional real estate brokerage, in a single region, Southern California.
Consumer-Facing Experience
From wireframing and comping to live pages, the goal was to iterate on the brand while building a user experience of trust and value.
Not long after, a buyer offering was added to the service roster and REX starting expanding into other geographies across the country. The website needed to scale to accommodate this rapid growth.
The REX Listing Detail Page is at the heart of the product experience. Servicing both seller and buyer, to facilitate the inception of the transactional process.
Customer Dashboard
REX Home Control is the customer dashboard serving both buyers and sellers. This complex tool is at the heart of the LTV of the customer retention program.
REX Home Control: A complete LTV interactive customer dashboard.
Navigation to select services such as contractor hire, utilities, security, smart tech, deals and rebates.
Market value analytics and forecasting.
Engagement with additional REX services such as mortgage, insurance and warranty.
Custom CRM
Design of REX’s custom CRM used across the organization for the management of all property listings, customers, home data and agents.
Advertising + Marketing
Video + Photography
Directed photo and video production with talent such as L.A. Dodger’s Justin Turner and Hall of Fame Quarterback Kurt Warner.
Homepage Takeovers
Sales + Ops
”Scott is a visionary — I’ve never worked with someone who will own the end-to-end playbook of integrated campaigns, performance marketing, and brand awareness with as much detail and care as him. He has an incredible work ethic will level up your marketing strategy from day one. I’d work with him again in a second!
Alinne AllahverdianDirector of Digital Marketing at REX