Innovative digital entertainment streaming service born from a partnership of Technicolor and Dreamworks. Directed brand refresh, creative strategy and advertising.
M-GO
Streaming Movies + TV
A Distinct Visual Presence
A visual refresh created a sophisticated and friendly identity that stood out in a crowded entertainment landscape. The design language featured bold graphic elements, dynamic typography, and carefully chosen color schemes to evoke cinematic quality and reliability. These visual treatments extended across marketing tools and user touchpoints to deliver a cohesive brand experience.
UI and UX Design
The user experience was tailored to optimize viewing on Roku devices, ensuring smooth navigation, fast load times, and intuitive controls for the living room environment. UX research informed layouts that worked seamlessly with Roku’s remote interface, from content discovery to playback. UI design emphasized large, readable typography, high-contrast imagery and clear visual hierarchy to make browsing and selecting titles effortless. The integration maintained brand consistency while fully leveraging Roku’s platform capabilities to deliver a premium, user-friendly streaming experience.
Creative Strategy & Advertising
Campaign strategy focused on highlighting M-GO’s content-rich offerings with compelling visuals and messages. Advertising assets were developed for digital and traditional media, each tailored to resonate with viewers who expected premium entertainment. Every piece supported the launch narrative, reinforcing M-GO as a curated, accessible streaming destination.
Cross-Promotional Integration
Collaborated with major studio and distribution partners to create integrated campaigns that promoted both M-GO and partner content. Co-branded creative assets were developed for digital, social, and in-platform placements, ensuring visual alignment with partner guidelines while maintaining M-GO’s brand identity. These integrations boosted visibility for featured titles, strengthened partner relationships and expanded reach to new audiences.
Impact
This work elevated M-GO’s brand presence in a highly competitive streaming space. A refreshed identity and high-impact, multi-channel campaign strategy grew the audience from 500,000 to over 2 million subscribers and shaped a premium, compelling experience that underscored the platform’s quality and expanded its audience appeal.
”Scott has solid creative leadership skills. He knew how to get others inside and outside the company such as at key partners to participate as we worked on our marketing projects, even at times we were challenged with schedules and tough dependencies.
Roberto FisherCCO at M-GO (Technicolor/Dreamworks)