Choosi

Brand identity was created to feel fresh, friendly, and trustworthy, perfectly suited to a nutrition-focused platform for families and schools. The design language incorporated vibrant, appealing colors and approachable typography to resonate with both kids and parents. Logo, icons, and visual treatments were thoughtfully applied to packaging and app interfaces to create a unified and engaging brand personality.

Designs for lunch packaging and point-of-sale materials aimed to be instantly recognizable in school environments. Clean layouts, playful yet clear iconography, and a consistent color palette ensured the brand stood out in cafeterias, while packaging elements reinforced the healthy, trustworthy focus of Choosi.

User flows were planned and wireframed to prioritize simplicity and clarity. Marketing pages were developed to highlight Choosi’s benefits: healthy meals, convenience, and parental peace of mind. The web design carried forward the brand’s visual identity and tone, using intuitive layouts and imagery that strengthened messaging and encouraged app adoption.

Early-stage UX work involved mapping user journeys for parents and students, identifying key touchpoints like meal selection, customization and checkout. Wireframes laid the foundation for a clean and efficient interface, which evolved into polished UI designs featuring accessible navigation, clear labeling and on-brand visuals to enhance usability and delight users.

The cohesive visual system, from brand elements through packaging to the digital experience, helped Choosi stand out in the school nutrition space. The integrated design tools built trust, improved engagement, and made pre-ordering lunches feel simple and fun. The project established a strong foundation for brand growth and consistency across all channels.