Designed a unified shoppable experience across four Nestlé brands, transforming recipe content into a personalized, one-click shopping journey. The platform allows consumers to discover, customize and purchase recipe ingredients directly through Walmart, Instacart and local retailers based on their location.
The experience connected recipe inspiration to purchase. Recipes on Nestlé brand sites became interactive, letting users add ingredients to their cart in one click. Integrations with Walmart, Instacart and local retailers enabled real-time availability and instant checkout, creating a seamless path from discovery to purchase.
Each ingredient was dynamically mapped to retailer assortments, enabling localized product swaps and substitutions based on real-time inventory and user preferences. The system applied logic for default selections, automated list building and personalized recommendations, simplifying meal planning and improving relevance for every shopper.
The experience was built to integrate seamlessly within existing Nestlé brand websites while supporting multiple retail partners. APIs connected recipe data to retail platforms, automating cart creation and ensuring consistency across brands. Designed for flexibility and growth, the framework scales easily to new retailers, regions and brand portfolios.
This project bridged inspiration and commerce, giving Nestlé a measurable way to convert recipe engagement into sales. It delivered personalization, predictive intelligence and retailer integration in one cohesive ecosystem positioning Nestlé as a leader in connected, data-driven food experiences.
”Scott was far more than a talented designer—he was a true partner who brought both strategic vision and hands-on excellence to every project we tackled together. Whether we were working on Phil, our Type 2 diabetes app for Roche, architecting Nestle's integrated shoppable experiences, or shaping the AI-driven Innit Food Intelligence Platform, Scott brought the perfect balance of experience and partnership. He had the wisdom to guide direction when needed, but was equally comfortable rolling up his sleeves to work through challenges together.
Stathis MytilinaiosCOO, Innit